SweetNosh
Scope
That's the taste of SweetNosh macarons
Industry
-
Brand & identity design
-
Packaging design
-
Bakery
Close your eyes and imagine the perfect macaron bite...
-
The essence of indulgent comfort
-
The epitome of accessible luxury
-
A journey into a world of exquisite flavors
-
A comforting hug in the form of a macaron
-
Friendliness and approachability Infused with playfulness
-
Maintains a level of sophistication and premium quality
It's experience
The heart of SweetNosh
Brand Essence
Brand Experience
All kinds of dessert lovers
Rooted in home, crafted with heart
Brand Message
Target Audience
The brand was born from a love of authentic flavors and the warmth of a home kitchen. We believe that the best macarons are made with the same care and attention you’d give to family, which is why it was chosen to keep the process close to home.
Why SweetNosh stays homegrown?
Flavors of sweetness
Sweetnosh has introduced 3 macaron flavors.
Vanilla Sky unveils a cloud-like sweetness in a pristine white package, while Strawberry Royale blooms with the royalty of ripe strawberries, presented in a blush-pink elegance and rich dance of flavors with Chocolate Swirl, wrapped in a decadent brown package.
SweetNosh Visual Recepie
The 'O' taken from SWEETNOSH becomes the focal point of the logo, symbolizing the heart of the patisserie – the macaron itself. This choice is intentional, as the macaron represents the core of the brand. The placement of two small diamond-like rhombus shapes inside adds a touch of movement, inviting customers to explore the layers of flavor within each bite.
Background color
#F7D9D0
Logo color
#F0B8B3
Text color
#89023E
Text color
#5E3E30
Logo color
#E5D9CD
Background color
#FFF8E9
Text color
#FCF8F2
Logo color
#4E2F2B
Background color
#3D1D17
Each post is adorned with small write-ups, elevating the experience to a premium level and attracting the sweet community.
Digital Sweet Spot
The Next Chapter Awaits
Opening a bakery provides Sweetnosh with a physical presence, allowing customers to experience the brand in a tangible space. This can enhance brand visibility and create a destination for those seeking premium baked goods.
Sweetnosh can leverage its success in macarons to diversify its product offerings. Expanding into a bakery allows the brand to introduce a wider range of pastries, cakes, and confections, catering to a broader customer base.