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Beyond The Design

Internship Period
Industry

June 2024 - August 2024

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Branding & design services

3 month summer internship 2024

Ft. Design Stack, Mumbai

Projects & Scope of Work
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And many more...

Ed-a-mamma

Upcoming Children's Brand

Asian Paints

Upcoming Chocolate Brand

Anomaly Haircare

Oran Banquets

The Trees, Vikhroli

Competitor Analysis | Research

Icons | Illustrations

Icons | Wayfindings | Research

Icons | Packaging

Photography

Editorial Design | Social Media

Benchmark Study

Ed-a-mamma
  • A sustainable kids' clothing brand founded by Alia Bhatt, primarily targeting children’s wear

  • Offers playful and vibrant designs that aim to foster a connection between children and nature

  • Now diversifying with baby-care products, including essentials like baby oil, wet wipes, and more

ICONS  |  PACKAGING DESIGN

A new adventure begins  “Ed finds a Home” is just the beginning of a new series of books f
Highlighted projects

What did I do?

  • Explored branding, packaging, and design strategies in-depth.

  • Immersed in various design aspects, observing the agency’s creative process.

  • Contributed to client projects, gaining hands-on experience.

  • Developed essential design skills and collaborated with seasoned professionals.

  • The documentation highlights key projects, skills acquired, and insights from the experience.

Role
Agency Overview

A multidisciplinary design agency specializing 
in branding, packaging, and strategic consulting

Graphic design intern

Anomaly Haircare
  • A sustainable haircare brand launched by Priyanka Chopra Jonas.

  • The brand focuses on high-quality, affordable, and eco-conscious hair products.

  • The brief given to our agency was to revamp Anomaly's packaging.

BENCHMARK STUDY

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( The benchmark study remains confidential. )

Miscellaneous
  • Nilaya by Asian Paints is a premium line of wall coverings, wallpapers, and decor solutions. The given brief was to design icons for the lookbook on their crafting techniques like screen printing and panoramic view.

  • Crompton is one of India's leading electrical companies with a rich legacy. The brand offers a wide range of products, including ceiling fans, lights, pumps, air coolers, geysers, and other home appliances. The given brief was to design icons for its fan features for new packaging.

ICONOGRAPHY

Upcoming Children's Aggregator by Reliance
  • Indian e-commerce brand focused on baby and kids products.

  • Offers a wide range of items like clothing, toys, books, diapers, strollers, and more.

  • Provides parents with essentials for their child's early years.

  • Operates through both an online platform and an expanding network of physical stores across India.

ICONS & WAYFINDINGS  |  PACKAGING DESIGN  |  UNIFORMS

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(Name cannot be disclosed before the launch)

Oran Banquets
  • Oran is a fine dining restaurant located in Surat.

  • The name "Oran" is inspired by light, symbolizing the vibrant hues throughout the day.

  • Oran is positioned as a destination for relaxed gatherings and culinary experiences.

  • The theme "Endless Days, Delectable Memories" reflects the constant light and lasting impressions it aims to leave on guests.

EDITORIAL DESIGN  |  PACKAGING DESIGN  |  UNIFORM |  SOCIAL MEDIA IDEATIONS

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